Company: Basil Leaf Creative

Industry: Branding and Design

Brands: TIAA | IndiaFirst Life | Quest Alliance | Dwara Finance

Scope of Work:

  • Partner with agency for all their content and copy requirement

Platforms:

Video Scripting

Internal Communications

Impact Quotient:

Content strategy created for 5 annual comms plan with actionables and metrics defined

Generated 500+ content pieces per quarter for various platforms including intranet engagement

Provided video concepts and scripts for vernacular usage of BFSI industry client to drive traffic from tier 2 cities

Increase mailer open rates by 5% for important event days and drive participation through online-offline initiatives