Tuesdays Corp is a content driven digital marketing company.
Content Head
Job Purpose: To execute content strategy through a team, for clients objectives to be achieved
Experience required: 5yrs+
Job Description:
- Role requires the candidate to manage the end to end content from creation to execution across platforms of social media and website.
- Role requires candidate to translate client requirements into relevant content as per quality metrics defined
- Role requires candidate to create and execute a content development process, for all media and platforms
- Role requires the candidate to build a team of inhouse and outsourced freelancers from resource pool, as per project requirements and get work done within defined timelines
- Role requires candidate to research and integrate relevant content development tools for effectiveness across platforms
- Role requires candidate to create and maintain a repository of content guidelines, resources and connects to build operational expertise
- Role requires the employee to lead the team to ensure highest levels of productivity & engagement
- Role requires the candidate to ensure deadlines are met
- Role requires the candidate to understand the global best practices with regards to content curation and processing
RESPONSIBILITIES
- Develop content strategy and plan
- Research and execute plan
- Provide data analysis and reporting metrics for clients
KEY COMPETENCIES:
- Creative
- Meticulous (Attention To Detail)
- Continuous Learner
- Process Oriented
- Effective Leader
- Knowledge of digital platforms & relevant tools
ABOUT JOB: Hybrid model
Content Writer
Job Purpose: To execute content strategy for long form as well as social media paltforms
Experience required: 2yrs+
Job Description:
- Responsible for writing compelling and original articles on various topics as per the client industries in B2B domain
- Should be well versed with writing for social media platforms especially LinkedIn and Instagram from a marketing perspective
- Should have an understanding of business-outcome driven writing and not just information content pieces
- Comfortable with creating data driven content, from various sources available online for a client brand or industry
- Create engaging content for technical industries like fin-tech, logi-tech, tech product driven companies, etc keeping the business objective in mind
- Extensive, hands-on research orientation for each piece of content created, across various industries
- Develop engaging content primarily for social media, articles, blogs, emailers, newsletters, PR stories, to entice and engage the audience.
- Written for technology products and business services from a marketing perspective preferred
- Proofread content for errors or additions and ensure that content is written per instructions
- To be able to write the content as per the SEO standards as and when required
- Ensure all work is genuine and free of plagiarism
- Brainstorm and finalise article headlines for each piece of content
- Contributing promotional write-ups wherever necessary as per client requirements
- Doing a competitor analysis and ensuring clients digital properties are in line with industry relevance
- Work with internal teams to obtain an in-depth understanding of the clients requirements
RESPONSIBILITIES:
- Translate clients brief into long format content
- Research industry information and stay up to date
KEY COMPETENCIES:
- Quick and critical thinker
- Timeline sensitive
- Extremely Meticulous (Attention To Detail)
- Continuous Learner
- Process Oriented
- Knowledge of key sites for sourcing industry information
ABOUT JOB: Remote working available, five day week
Social Media Marketing
Job Purpose: To create content pieces for social media platforms and publish, circulate, amplify them
Experience required: 2- 4yrs
Job Description:
- Role requires the candidate to implement a strategy that builds, curates & promotes the social media properties of all clients
- Role requires the candidate to have platform expertise of Instagram, Facebook, Linkedin, Snapchat and Twitter (preferred)
- Role requires the candidate to translate the content strategy into a content calendar with content pieces using different media(posts, videos, reels, gifs, infographics etc.) so as to suit each platform as well as the audience
- Role requires candidate to ideate and write occasionally for brands’ social media and content platforms in collaboration with the content writers
- Role requires candidate to publish and amplify content organically for all clients
- Candidate should have an understanding of organic and paid social media promotions, execute and optimise campaigns for performance
- Role requires candidate to understand and work with the influencer network, right from identifying the ideal one for brands, liaising and delivering results with them
- Role requires the candidate to work with the agencies and other team members for creating graphics, videos, blogs and all other formats of content
- Role needs candidate to measure and improvise on all social media metrics for follower count and engagement levels.
- Role requires candidate to initiate tie-up’s and associations to create digital properties for brands
RESPONSIBILITIES:
- Implement social media strategy
- Create original content ideas and circulate
- Provide data analysis and metric reporting for clients
KEY COMPETENCIES:
- Social Media Platforms knowledge
- Business Acumen
- Creative
- Understanding of advertising / promotions across social media platforms
- Networking / Relationship building
- Agency/vendor Management
- Process Oriented
- Meticulous
ABOUT JOB: Hybrid model