Avant Garde Cleanroom and Engg Solutions Pvt Ltd (ACESPL) is a leading provider of turnkey Cleanroom, HVAC, and MEP Solutions in India and overseas. With deep technical expertise and a people-first culture, ACES delivers engineering excellence at scale.
ACES came to us with real technical depth across pharma, solar PV, semiconductor and micro-electronics, FMCG, automobile and Li-B cleanroom work — but a LinkedIn presence that hadn't caught up to it. The goal: business goals that translate directly into LinkedIn strategy.
Business goals that translated into LinkedIn strategy.
Establish a strong, authentic brand voice on LinkedIn
Increase internal and external engagement organically
Showcase new project wins, appreciation mentions, digital collaborations and more
Drive consistent follower growth through high-quality, visual-first content
We highlighted ACES' biggest strength: the people of ACES.
Frequent appreciation posts, milestone celebrations, and shoutouts.
Average repost rate ~5.
Highest: GPTW Certification post with 26 reposts, and Year-End Highlights Video with 14 reposts.
Reinforced internal pride and external perception of a tight-knit team.
Achieved 45.1% growth in followers within 12 months — with no paid ads. Growth attributed to value-driven content, people-centric posts, and events. Follower count grew from 6,510 to 9,447 as of June 23rd '25.
Highest performing theme — Employee Appreciation & Festival Videos
Avg. reposts on LinkedIn posts — 5+
Promoted 8+ major events end-to-end — including Asia Pharma Expo, CPHI & PMEC, REI Expo, SEMICON India, Pharmaconex, and more. Pre-event buzz, live coverage, and post-event summaries. Events became share-worthy moments with high engagement.
Highlighted major client wins such as Grew Solar and ReNew. Shared appreciation letters from CUMI, ReNew, Vantage Nutrition, Windlas, and others.
New office inauguration — 29,960 impressions
Grew Solar order win — 28,553 impressions
ReNew appreciation post — 11,244 impressions
Created 24 videos for festivals (Diwali, Christmas, Republic Day), End of Year 2024, End of FY'25, and event promotions. Several videos crossed 1,000+ organic views — examples include the Asia Pharma Expo Highlights reel and the New Website Launch video. Visually rich, feel-good content that deepened emotional connect.
Content strategy reflected ACES' internal culture: created a wholesome, approachable engineering brand with a consistent voice. Balanced mix of people, projects, and purpose — 60% people-first content, 25% technical/project-focused, 15% cultural/seasonal.
"Thanks to the content strategy and consistent execution, LinkedIn has become a mirror of our culture and capabilities."
— Pranav ThakralACES now sees LinkedIn as a vital tool for both employer branding and industry presence — a place where engineers, clients, and future talent come together.
We're Tuesdays Corp. We don't make noise — we engineer narratives that work. Because if you're not talking, someone else is talking for you.